Digital India BHASHINI Division (DIBD), an Independent Business Division under Digital India Corporation (DIC), Ministry of Electronics and Information Technology, Government of India, invites applications for the position of Awareness & Coordination Manager on contract/consolidated basis.
Job Details
| Organization | Digital India BHASHINI Division (DIBD) – Digital India Corporation |
| Ministry | Ministry of Electronics and Information Technology, Government of India |
| Post Name | Awareness & Coordination Manager |
| Total Vacancies | 01 Post |
| Employment Type | Contract / Consolidated Basis |
| Location | Delhi/Noida or other locations as per project requirement |
| Reporting To | CEO – DIBD |
| Official Website | https://bhashini.gov.in/ |
| Application Mode | Online |
Advertisement No.
Adv. No. – DIC/DIBD/3(3)/CEO/10/2022
Date: 06th October 2025
Post and Vacancy Details
| Sr. No. | Name of the Post | Number of Vacancies |
| 1 | Awareness & Coordination Manager | 01 |
Salary Details
Salaries for this position would depend on the qualification and experience of the selected candidate and will be fixed as per the industry norms. Formal educational qualifications and experience may be relaxed for exceptional candidates.
Educational Qualification
Essential Requirements
- Bachelor’s degree in Journalism, Communications, Public Relations, Marketing, or related field
- MBA/PGDM (preferable)
- Minimum 5 years of proven experience in event management, PR, and communications
- Strong track record in handling end-to-end events and media relations is preferred
- Experience in branding, marketing visuals, and storytelling through design, with a strong sense of visual composition, typography, and color theory, along with keen attention to detail in content creation and campaign execution
- Hands-on experience in all tools used in editing/production purposes (e.g., Adobe Creative or others)
- Proven capability to lead teams while also working independently
- Excellent communication, networking, and stakeholder management skills
- Strong organizational and project management abilities
- Experience of working for a government setup/project is desirable
- Ability to work in a fast-paced, dynamic environment with tight deadlines
Age Limit
Maximum age for application is 58 years as on the last date of receipt of applications.
Selection Process
Screening of applications will be based on qualifications, age, academic record, and relevant experience. Digital India Corporation reserves the right to fix higher threshold of qualifications and experience for screening and limiting the number of candidates for interview. Only shortlisted candidates shall be invited for selection interviews.
How to Apply
Eligible candidates may apply online through the official portal.
Online Application Link: https://ora.digitalindiacorporation.in/
Step-by-step Application Process:
- Visit the official application portal at https://ora.digitalindiacorporation.in/
- Complete the online application form with all required details
- Upload all necessary documents including educational certificates, experience certificates, and identity proof
- Submit the application before the last date
- Candidates already in regular or contractual employment under Central/State Government, Public Sector Undertakings, or Autonomous Bodies are expected to apply through proper channel or attach a ‘No Objection Certificate’ from the employer concerned with the application OR produce No Objection Certificate at the time of interview
Instructions
This is a dynamic role, and the responsibilities outlined are indicative and may be adjusted, reassigned, or expanded in line with evolving business requirements and organizational priorities. Candidates selected in this interview could be considered for other vacant positions at DIBD-DIC requiring similar skill sets and at appropriate level. The positions are purely temporary in nature for the project of DIBD-Digital India Corporation and the appointees shall not derive any right or claim for permanent appointment at DIBD-Digital India Corporation or on any vacancies existing or that shall be advertised for recruitment by DIBD-Digital India Corporation in future. DIBD-Digital India Corporation reserves the right to terminate the appointments of all positions with notice of one month or without any notice by paying one month’s salary in lieu of the notice period. DIBD-Digital India Corporation reserves the right to fill all or some or none of the positions advertised without assigning any reason as it deems fit.
About BHASHINI Project
Mission BHASHINI was launched by the Hon’ble Prime Minister on 4th July 2022 during Digital India Week 2022 in Gandhinagar, Gujarat. The vision of BHASHINI is to “Harness natural language technologies to enable a diverse ecosystem of contributors, partnering entities and citizens for the purpose of transcending language barriers, thereby ensuring digital inclusion and digital empowerment in an Aatma Nirbhar Bharat”. BHASHINI platform already hosts 300+ AI-based language models in various technologies. BHASHINI works with some of the premier academic institutes, including IITs and IIITs in India.
Role & Responsibilities
The Awareness & Coordination Manager will lead initiatives that enhance the organization’s visibility, strengthen its brand presence, and ensure seamless coordination of awareness campaigns. Key responsibilities include:
- Plan, coordinate, and execute high-impact events, campaigns, and outreach programs
- Develop and maintain strong relationships with media houses, partners, and stakeholders
- Manage PR activities, including press releases, media coverage, and public statements
- Design and implement awareness strategies aligned with organizational objectives
- Collaborate across departments to ensure consistent communication and brand representation
- Coordinate with external agencies, vendors, and partners for smooth execution of initiatives
- Track performance metrics for campaigns and events, and prepare periodic reports
- Develop engaging content for the organization’s website, blogs, and social media platforms
- Create content (conceptualization, scripting, shooting coordination, editing, and publishing) to support campaigns and brand visibility
- Ensure all digital and video content aligns with PR and awareness strategies
- Support in creating creative communication material for campaigns and events
- Responsible for capacity building activities, Start-Up engagement for Challenge rounds/Hackathons, Ministry and state engagements
- Raise awareness of new products, drives, or initiatives through events
- Maintain an organized content library and streamline workflow for seamless collaboration
- Track and integrate trending hashtags, tags, viral strategies, and engagement techniques
- Stay updated on the latest trends in technology and communications, applying relevant insights to improve BHASHINI’s project offerings
- Demonstrate excellent communication and stakeholder engagement capabilities, ensuring clarity and collaboration across teams
- Be willing to travel extensively to maintain strong relationships and ensure effective project implementation at the grassroots level
Important Dates
| Event | Date |
| Advertisement Released | 06-10-2025 |
| Last Date to Apply | To be announced |
Important Links
Apply Online Link: Click Here
Notification Link: Click Here
Official Website (BHASHINI): Click Here
Official Website (DIC): Click Here
Official Website (MeitY): Click Here
Contact Details:
Ms. Vinaya Viswanathan
Director – HR
DIBD-Digital India Corporation
Electronics Niketan Annexe
6 CGO Complex, Lodhi Road
New Delhi – 110003
Phone No. 011-24303500, 24360199
